语言、文化和设计:打造令人愉悦的全球客户体验

全球消费者都希望获得一种本地化的客户体验,而在大多数品牌“本地化”实践当中,文化敏感性往往是缺失的一环。
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Why does your localized user experience matter?

 

• Companies that localize user experience see an increase of 100-400% in sales in local markets. Knowing which markets are more sensitive to localized user experiences can inform how to allocate localization budget for maximum ROI.

• Users buy in English all the time out of necessity, but online storefronts in their own language can seal the deal for the 70% of customers who report they are hesitant to spend without a localized experience.

• Localization drives user conversions: 9 out of 10 report they would be more likely to purchase a product or service localized for their market.

• By localizing into 10 languages, you can effectively reach 90% of online customers in the world.

 

Because your customers matter.

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